ReWild America chose the bison for our logo because we believe the story of the bison represents America at its best and worst. The bison are synonymous with the beauty of the untouched American wilderness but also a cautionary tale of what happens when greed, development, and natural resource extraction go unchecked.

In our ecosystem of ideas, we’re pulling together perspectives and alternatives in hopes of helping people recognize the importance of our natural resources, our connectedness with nature, and elevating their mental, physical, and social well-being. We believe optimizing people’s health and reconnecting them with nature will help our entire country do the same, creating a resilient, wild, and free America.